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A great product experience starts with UX followed by UI. When design focuses on user experience and user interface, it delivers measurable results, in the form of more conversions on sales pages, increased frequency and number of sales, and a more profitable bottom line.
Both are essential for the product’s success.
Products are designed to fulfil key business objectives – generating new revenue streams, enhancing brand identity and engaging users. That’s real value.
Applying effective User Experience design into the development process is essential in engaging the end user and invoking the desired emotional or transactional response. Website UI design should kill your customer, and motivate them to visit your webpage frequently, stay on the page for extended periods of time and interact fully with the site.
Both are keeping up the relationship between the users and their products.